Hi, I'm Martina

UX Researcher, passionate about creating seamless customer experiences 🌟. I started my career at Kiwi.com, and now, with nearly five years of experience, I specialize in UX research and the Jobs to Be Done (JTBD) framework, driving user-focused innovations in banking and travel ✈️. Beyond work, I love baking 🧁, drawing 🎨, and bookbinding 📚. I’m an explorer at heart, happiest when discovering new places or refining strategies to enhance the customer experience ✨.